Brand New: FIT Athletics and Recreation

A B-Side BY Armin

About: FIT Athletics and Recreation, as described by Pentagram: ?FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams. Over the years, however, FIT has developed a first-rate athletic program. The school fields 13 intercollegiate teams in such sports as volleyball, soccer, tennis, track and field, half-marathon, cross country, swimming and table tennis, plus a dance company.?

Design by: Pentagram partner DJ Stout

Ed.?s Notes: Sample uniform and logo extensions below (or after the jump). The team is known as FIT Tigers, hence the tiger.

Relevant links: Pentagram case study (plenty more images).

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Source: http://www.underconsideration.com/brandnew/archives/fit_athletics_and_recreation.php

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